How to Create a Digital Marketing Plan for a Small Business

Overall summary of the instructions

Creating a digital marketing plan for a small business involves setting clear marketing goals, understanding your audience, and leveraging various digital channels to achieve those goals. This guide will help you define your marketing objectives, identify your target audience, audit your current digital presence, and create a comprehensive plan that includes content marketing, paid advertising, SEO, social media, and more.

TLDR

1. Define your marketing goals and budget.
2. Build your buyer personas.
3. Evaluate your existing digital channels and assets.
4. Plan your owned, earned, and paid media campaigns.
5. Execute and monitor your campaigns.

Step-by-step detailed guide

Step 1: Define your marketing goals and budget

• Set clear goals: Identify what you want to achieve (e.g., brand awareness, lead generation, sales growth).
• Determine your budget: Allocate resources based on your goals and financial capabilities.

Step 2: Build your buyer personas

• Research your audience: Understand the demographics, interests, and behaviors of your target audience.
• Create personas: Develop detailed profiles of your ideal customers to guide your marketing efforts.

Step 3: Evaluate your existing digital channels and assets

• Audit your digital presence: Review your website, social media profiles, email campaigns, and other digital assets.
• Identify strengths and weaknesses: Determine what is working well and what needs improvement.

Step 4: Plan your owned, earned, and paid media campaigns

• Owned media: Develop a content marketing strategy that includes blog posts, videos, and other valuable content.
• Earned media: Plan strategies to gain media coverage, social shares, and customer reviews.
• Paid media: Create a plan for PPC advertising, social media ads, and other paid campaigns.

Step 5: Execute and monitor your campaigns

• Implement your plan: Launch your campaigns across the chosen digital channels.
• Monitor performance: Use analytics tools to track the success of your campaigns and make adjustments as needed.
• Review and optimize: Regularly review your marketing efforts and optimize based on performance data.

For more detailed information, refer to the Wrike Guide on How to Create a Digital Marketing Plan.